The idea

Apart from the normal figma assets and prototype presentation. I decided to spice it up by crafting animation in After effects and Cinema 4D. The project was presented to key stakeholders and some board members and received positive feedback.

Below you will see the aproach i followed.

How did i make it

I decided to enhance the project with some additional assets, recognizing that our emotions and decisions can be significantly influenced by animations and visually appealing presentations.

To begin, I translated the idea from my mind onto paper. The sketches didn’t need to be overly detailed, so I simply grabbed a pen and started sketching.

Once I had a sense of the direction I wanted to take, it was time to create some high-fidelity assets for After Effects. I primarily worked in Adobe XD due to its seamless integration with After Effects, although other tools such as Figma can also be utilized.

Regarding the final step, the plan was to incorporate a 3D car model in Cinema 4D with a touch of animation. In this case, when the car is selected, it will rotate to reveal details, and vice versa.

The end result